For a limited time only, receive a complimentary ZACHOR pin with coupon code: NOW
As a survivor of the Holocaust, 2nd generation, 3G or 4G, it is now your
To wear this pin, to share our stories and to ensure the world always remembers.
In 2008, Ben purchased a tiny lapel pin with the Hebrew letters of the word ZACHOR … Remember. Because this pin was affixed to his jacket, people asked him what it meant wherever he spoke or traveled. Each time, Ben would explain the meaning of the pin and hand them one as a gift so they, too, could remember and share his story.
This little piece of jewelry symbolizes much more than just the word “remember.” It symbolizes an idea. A passion. A promise to our dear departed ones, that are crying out to the world in a single word “ZACHOR.” Do not forsake us.
Lesser’s commitment to the cause inspired the Foundation’s new Generation Now campaign. The Generation Now campaign encourages second, 3rd and 4th generations to wear the ZACHOR pin proudly in response to the antisemitism that is still running rampant throughout the world. Feel empowered to share your ancestors’ stories and educate your peers surrounding the atrocities of the Holocaust.
Today, our pins are distributed to audiences across the globe with each of Ben’s speaking engagements. Educators, organizations and individuals who are passionate about ensuring we always remember, claim these pins and contribute to our mission.
Your parents, grandparents, aunts, uncles and family members survived so that you could live as a free Jew and thrive today. Wear this pin to share their story…to share our people’s collective story.
Almost 1 MILLION ZACHOR Pins are being worn around the world today.
The pins are the life-blood of the organization. As small as it is, the message is mighty. Each organization and/or institution listed below has become an ambassador to ZACHOR thanks to these powerful pins…and now you can wear and share your pin in the same way as a badge of honor.
Find a list of the hundreds of organizations, institutions and media networks sharing our pins with the world here.
As the granddaughter of a Holocaust survivor, the word Zachor means sharing my Grandfather’s legacy and educating people on the horrors of the Holocaust because I believe that knowledge is power and knowledge is never forgetting.
More so today than ever before, we ought to wear it not so much on our shirts and jackets on the outside, but in our hearts on the inside.
As a husband of a 3G, I know the importance to educate the youth to remind them of what our ancestors sacrificed for our freedom and to never forget.
Sharing our story and gathering our community is more important than ever. Should you be interested in multiple pins for you and your family and/or organization, please visit our Shop page.